Strategic Marketing Planning
Before even thinking about your marketing mix (product, price, place and promotion), have you planned your strategic direction yet? What are your objectives (corporate, financial and marketing) and are they specific and measurable? What is the short-term trade-off of having long-term success, and vice versa? While tactics are crucial in the actual execution of your marketing plan, a well-defined strategy will help guide you down the path to success.
“Rivals can easily copy your improvements in quality and efficiency. But they shouldn’t be able to copy your strategic positioning – what distinguishes your company from all the rest... [Conversely,] if all you're trying to do is essentially the same thing as your rivals, then it's unlikely that you'll be very successful.” Quoted by Michael E. Porter, Harvard Business School professor and strategic management guru.
How saturated is the area in which you are planning to do business in and is there room for growth? How big is the current demand for your services and why should people come to you? Start with identifying the market forces and competitive influences around you and brainstorm your ideas from there. Better yet, get a strategic marketer to help you out. The list to the right is an overview of the strategic marketing services I provide. For more detailed information, I encourage you to contact me.
Marketing Services
